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Dispatches from Good Name Advisors

Purple Line

On Collecting

August 18, 2025

I just spent the weekend in California at Monterey Car Week, surrounded by gleaming chrome and the world’s most passionate car collectors. Car Week is full of collectors gazing lovingly at engines and chassis, frames and lines. It’s an amazing place for people-watching, classic car racing, and soaking in the natural beauty of California’s Monterey peninsula. And yes, I do love classic cars. I have one myself, and I’m always bidding on a certain other (IFKYK!).

But I’m not really a car collector. I’m a different kind of collector.

The things I gather aren’t the kind you display on a lawn or feature in glossy magazines, but they matter more to me than most collections. Like any true collector, I prize rarity — not in cars or motorcycles, but in moments and connections that can’t be replicated.

The middle and high school friends I still text daily, about both the inane and the profound. The nonprofit leader whose vision still makes my heart race years after I first heard it — and every time I share their story. My extended family, some of whom I was able to see and celebrate with twice this summer. My cookbooks, filled with scribbled notes in the margins to remind myself of the little adjustments that make a recipe sing.

And just like cars, these treasures need care. They’re maintained with attention, taken out for “drives” in the form of catch-up calls, handwritten notes, or introductions that bring new stories into the fold. I hold their histories, remember where they came from, and imagine the journeys still ahead. The value isn’t in owning them — it’s in tending them, sharing them, and letting them inspire the next great find. It is in remembering them when times are hard.

That’s what motivates me.

How do I hear and hold these stories? Who should be connected to whom? How can I help someone realize their passions through philanthropy? How can we create new memories — new collections of opportunity — that make hearts sing and the world shine just a little more brightly?

So, what do you collect? I’d love to hear. And I’d love to explore how we can build together what may be your most prized possession: your good name.

In friendship,

Kari Alterman

P.S. We knew when we saw this car on the lawn that it would be the Pebble Beach concours winner — and it was. Beautiful, unique, memorable.

https://goodnameadvisors.com/wp-content/uploads/2025/10/GN-logo.png 0 0 SheriEPK https://goodnameadvisors.com/wp-content/uploads/2025/10/GN-logo.png SheriEPK2025-08-18 20:31:562025-12-03 20:30:58On Collecting
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Earlier Dispatches

  • On Spirituality, Legacy, and Dining with People Who Change You April 15, 2026
  • On a (Somewhat) Lighter Note April 9, 2026
  • Sunrise, Sunset: On Knowing When to Let go March 30, 2026
  • On Legacy and Aging March 24, 2026
  • When the Walls Close in March 17, 2026
  • No Occasion Necessary March 11, 2026
  • It’s a Small World, After All March 5, 2026
  • On Community February 25, 2026
  • What do you see? February 17, 2026
  • How Much is Too Much? February 10, 2026
  • On Jew-Hatred — and Hatred in General February 3, 2026
  • Letting a Place Rewrite the Story January 25, 2026
  • What We Carry Forward January 14, 2026
  • Starting Over, On Purpose January 6, 2026
  • What Comes Into Focus December 31, 2025
  • Queen of the Dodo Birds December 23, 2025
  • Legacy, Courage, and the Good Name We Leave Behind December 15, 2025
  • Meeting in the Middle December 8, 2025
  • When the Circle Expands November 24, 2025
  • Collecting People, Collecting Moments November 19, 2025
Good Name Advisors

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